W7 Trends is a bargain brand from the U.K. It recently appeared on shelves at Chemist Warehouse. The Lipstick comes in 20 shades that I could see in the display. My secret dream is to have a trashy pink lipstick, so when I saw the Fuchsia shade, I made a totally frivolous purchase. It cost $4.99.
The Lipstick comes in a silver tube with a clear rounded lid. For a bargain bin cosmetic, this looks quite sleek and glamorous. The tube is quite short, so it would fit well in a makeup bag. It feels very light, however the lid snaps on firmly, so the lipstick would be well protected in your bag. The tip of the lipstick is stamped with the W7 logo, which I think is a cute, quirky touch.
Above: bare lips; below: with W7 Fuchsia Lipstick.
As you can see, the Fuchsia Lipstick is very highly pigmented. The shade is a bright hot pink with just a hint of orange. It goes on shiny, but then dries to a semi-matte. My lips dried out a little, so anyone with dry lips might want to use a lip balm before applying. The texture isn't very creamy, but it isn't very hard either: I would say it's in-between. It has a light powdery smell which I found pleasant.
I checked the lipstick again after eating dinner, and it was mostly gone. There was only a slight pink stain remaining, and none of the semi-shine it originally had. So the W7 Lipstick is not the best when it comes to staying power.
WOULD I GET AGAIN? Yes, if I wanted to experiment with new shades of lipsticks without spending a lot of money.Pros: Cons: cheap. very little staying power. highly pigmented. slightly drying. nice-looking packaging.